Bill Lae is an award-winning motion graphic designer. His extensive experience comes from his days as one of Hollywood's busiest digital design and animation experts, having worked for all the major networks and nearly all of the Los Angeles special effects houses. He has designed network I.D.s. and myriad on-air promotion graphics. Bill was the designer and digital artist for on-air graphic design for NBC, ABC, Fox Family, ABC Family, and has also worked closely with other designers creating packages for CBS, MTV, FOX and TNT. He has worked for Pittard Sullivan Design, LimeLite Video, Editel, Varitel, View Studio, Digital Magic, 4MC, Pacific Ocean Post, Colorado Effects, Hollywood Digital, Action Video, GRFX Novocom, The Magic Room at NBC, and various other post and graphics facilities. Past clients include Tony Kaye Films, British Airways, David Copperfield, Michael Jackson, Beyonce and many others. Projects include: in feature film (Frequency), music videos (Sound Garden, Rod Stewart); television (“Home Improvement,” “The Chris Rock Show,” “Nova,” "The Academy Awards", "Barbara Walters Special," "Miss America," the "Grammys" and the opening of the Super Bowl XXXIII); theme parks (Universal Studios in Japan, Caesar Shops in Las Vegas, and Wonderland in Dubai); and playback at top artist’s concerts (‘N SYNC, Beyonce, and Britney Spears).
Bill is also a writer, producer, director. He recently created and produced a viral video marketing campaign titled “Cooking with Carmine.” (Over 300K hits in 2 weeks.) Bill also created the “Champions of Greatness” campaign which garnered the “Best Marketing Campaign” of 2013 in the Health Food and Supplements Industry.
Bill is an expert at "Sizzle" and a master at bang per buck. After producing and directing his Indie film "SuperGuy: Behind the Cape" (wherein an entire world had to be created) he was contracted by the TV GUIDE NETWORK to helm their UP-FRONTS (Network demo reel to TV sponsors) for an unprecedented 3 years in a row. Bill can take any project from scratch to polished production.
Bill has created images used throughout the entertainment industry. His footage is represented by Corbis Motion in New York and appears around the world in TV commercials, music videos, sitcoms, documentaries, awards shows, and concerts.
Bill produced, directed and wrote the critically acclaimed, award-winning feature film SuperGuy: Behind the Cape, a 70-minute mockumentary about the not-so-perfect, behind-the-scenes-life of a real super hero. It has received outstanding reviews—including Daily Variety—and went into development for a TV series at Paramount. Bill and his partner wrote the pilot episode for television. This film required the creation of an entire 'reality' (props, sets, news, media, toys, magazines, newspapers) that a 'real' super hero was a part of.
Bill produced, wrote and directed the Couch Critics, a pilot for a television series that analyzes and criticizes films in a comedic, hip environment. The show is like At the Movies meets Saturday Night Live. Five episodes aired in the Los Angeles area. Outside the realm of production, Bill is a stand-up comedian and has performed at the World Famous Improv in Hollywood.
Bill earned both a Masters Degree and Bachelors Degree in Electrical Engineering from Purdue University in Indiana. He specialized his education in computer graphics and robotics, concentrating on motion control, animation and photography. He also studied film and video while focusing on his technical studies. While at Purdue, he owned and directed a commercial production company shooting and posting commercials for the Indianapolis and the central Indiana region. He also wrote, cartooned and published a comic strip titled Jocular Science, which preceded the popular cartoon Dilbert. (Visit JocularScience.com)
Bill is dedicated to promoting awareness through entertainment and now uses his visual effects, design, and production skills to create works for the internet, print, television, and film.
Jody Miller
ABC Network TV On-Air promotion
Bill is one of the best digital artist / designers I've ever known. His effects work is stunning, and his design skills extraordinary. We ask Bill to come aboard and help out at ABC Network Promotion whenever we need an expert hand. He is truly one of the industry's all-around best and most experienced artists.
Todd McNulty
VP Marketing,
TV GUIDE NETWORK
Gary W. Goldstein
Producer: Pretty Woman, Under Siege
David T. Fagan
Former CEO of Guerrilla Marketing
"My secret weapon is Bill Lae. He is a wizard when it comes to making anything look like a major Hollywood production. When I first brought in Bill to help us at TV Guide Network, we had little programming to make sales presentations, but he saw this as an opportunity to impress our clients with his magic. He brought a brand new quality to the Network. I started receiving calls like: "How did you do that?" "Wow!" Every year after that, he continued to raise the bar. Accolades and awards are just some of the benefits from working with Bill. The real rewards are his ideas, attitude and energy. He brings it to every project."
Bill's talent, artistry, gift is second to none. His work is unfailingly at the highest level. The opening and promo videos that Bill and his company have done for me are the best I've ever had. He knocks it out of the park every time. And he’s a marketer that understands positioning. He will take you where you need to go!
"When you need creative and powerful videos that get people to take action, you need to contact Bill Lae. I have worked with him on several projects, and I have yet to see anyone close to his caliber."